Last updated: 16 October 2026

1. Who we are

All Matters Digital (“AMD”, “we”, “us” or “our”) provides professional positioning, LinkedIn consultancy, workshops and related communication services.

All Matters Digital is operated by Pavlina Alexandrou, who is the data controller responsible for the personal information described in this policy.

For privacy-related enquiries, contact [email protected].

2. What information we collect and how we use it

We collect and use personal information depending on how you interact with us.

• Website enquiries: When you contact us through our website, we collect your name, email address and message to respond to your enquiry. Our lawful basis is legitimate interests or taking steps before entering into a contract, where applicable.
• Consultation bookings: When you book a consultation, we collect your contact details and booking information to arrange and conduct the meeting. Our lawful basis is legitimate interests or taking steps before entering into a contract, where applicable.
• Webinars and workshops: We collect registration details and feedback to organise events and improve our services. Our lawful basis is legitimate interests or contractual necessity, where applicable.
• Marketing communications: With your consent, we collect your name, email address and subscription preferences to send occasional insights and resources about professional visibility, positioning and LinkedIn.
• Website analytics: With your consent, we collect information about website visits and interactions to understand and improve website performance.

We only add individuals to our marketing list when they explicitly opt in. Submitting a website enquiry or booking a consultation does not automatically subscribe you.

You can withdraw marketing consent at any time by contacting us at [email protected] or using the unsubscribe option in our emails.

3. Cookies

Our website uses essential cookies to support its functionality and remember your privacy preferences.

With your consent, we also use Google Analytics 4 to understand how visitors use our website.

We use CookieYes to manage cookie preferences. You can accept, reject or change your choices at any time through the cookie-settings icon on our website.

For more information, please read our Cookie Policy.

4. Third-party services

We use third-party providers to support our website and services:

These providers may process personal information on our behalf or for their own specified purposes.

Some may process information outside the UK. Where required, international transfers are subject to appropriate safeguards under UK data protection law.

We do not sell your personal information.

5. How long we keep your information

We retain personal information only for as long as necessary for the purpose for which it was collected or to meet applicable legal obligations.

6. Your rights

Under UK data protection law, you may have the right to access, correct or request deletion of your personal information, restrict or object to certain processing, and request data portability where applicable.

Where we rely on consent, you can withdraw it at any time.

To exercise your rights, email [email protected].

You also have the right to complain to the UK Information Commissioner's Office (ICO) at https://ico.org.uk.

7. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, data-processing practices or legal requirements. We will always make the latest version available on our website.

8. Contact us

Pavlina Alexandrou, trading as All Matters Digital

Email: [email protected]

Website: https://www.allmattersdigital.com